The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru of Grand Blanc, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Subaru of Grand Blanc, we believe in being a positive force in our commuity, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initatives that help support and protect people, pets, and our planet.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for the past 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by our staff and customers to support patients facing cancer. Through our efforts during this decade-long partnership, we've supported nearly 500,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
Love Promise Stories from Subaru of Grand Blanc
Subaru and Subaru of Grand Blanc believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.
A Partnership Fueled by Compassion - Haley K.
The dealership hosted an on-site puppy adoption event, giving visitors the chance to meet adorable, adoptable dogs in need of forever homes. Alongside the adoptions, a donation drive was held to support Canine Companion Rescue Centers foster dog program. CCRC humans and dogs are grateful for this partnership!
Subaru of Grand Blanc Teams Up to Support Local Community - Shellee B.
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Grand Blanc, this is a harsh reality. Helping others strengthens communities, which is why Subaru of Grand Blanc is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Subaru of Grand Blanc have helped nearly 900,000 children and adults in urgent need. On 02/11/2025, Subaru of Grand Blanc donated 120 coats to The Salvation Army of Flint. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru of Grand Blanc Blanket Donation to Covenant Healthcare's Cancer Care Center - Heather S.
At the Covenant Healthcare Cancer Care Center, kindness takes many forms—but the thoughtful donation from Subaru of Grand Blanc truly stood out. Through the Subaru Loves to Care initiative, patients received cozy blankets that offered more than warmth—they brought comfort, connection, and a sense of care. These simple gifts became meaningful moments, reminding every patient they’re not alone in their fight. Thank you, Subaru of Grand Blanc, for wrapping our community in compassion.
SUBARU OF GRAND BLANC IS CHANGING GENERATIONS - Megan S.
We are profoundly grateful to have received a generous gift of $44,200 from the Subaru Share the Love Event. Thank you for supporting Clara’s Hope and the foster and adoptive families we serve. This incredible donation will fully fund 11 Clara’s Hope families for an entire year, ensuring they receive the vital support they need. Because of this gift, families will have access to essential mental health services, material support, and meaningful community-building events. We extend our heartfelt thanks to Subaru of Grand Blanc for their generous partnership and unwavering commitment to making a lasting impact. Your support is changing generations.
Heartfelt Thank you! - Victoria O.
During the holiday season, Subaru of Grand Blanc helped make the holidays truly special for a family in need. It takes a village of caring individuals to make a difference, and Subaru of Grand Blanc has been a vital part of that village. Their generosity and support have helped children and families navigate difficult times with hope and joy. The family has expressed their heartfelt gratitude for the kindness shown to them, and we echo their thanks. Thank you, Subaru of Grand Blanc, for spreading love, joy, and holiday cheer. Your support means the world!
Subaru Operation Warm Partners with The Salvation Army Genesee County - Joy P.
February 11, 2025, was a very special day for The Salvation Army located in Flint, Michigan. We have been serving the needs of families and children since July 26, 1893, 131 years. The partnership with Operation Warm, Al Serra Subaru of Grand Blanc is in our second year of participation. Every six months children grow out of their clothing so the coats we receive will help families each year. These coats make a difference by ensuring the kids can walk to school or play outside getting fresh air that leads to better health. The 80 warm coats in varying sizes will ensure our most vulnerable children stay warm and healthy this incredibly cold winter of 2025. We are so very Thankful to be chosen for this amazing opportunity to partner and keep children in Flint and Genesee County warm this winter. A very special “Thank you” to Operation Warm, Subaru Sales Manager Mark Daugherty, Sales Consultant Gregg Pratt, and Susan Garontakos, Community Relations for Al Serra for delivering the coats this year. Blessings of Peace and Health from Majors Randy and Kathy Hellstrom and the Staff.
A Day of Giving and New Beginnings - Haleu K.
We extend our heartfelt gratitude to Subaru of Grand Blanc for being an incredible partner in our mission to support homeless dogs. Your generous collaboration in collecting donations and hosting an adoption event has made a significant impact on the lives of countless furry friends in need. With your help, we have been able to provide essential resources such as food, shelter, and medical care, which are crucial for their well-being and future adoption. Thank you for standing by our side and demonstrating a profound commitment to the welfare of animals. Together, we are making a world of difference, one wagging tail at a time.
Subaru of Grand Blanc blanket delivery to Covenant Cancer Center - Jill H.
At the Covenant Cancer Center, every gesture of kindness is cherished, but some acts of generosity shine particularly bright. One such act came from Subaru of Grand Blanc through the Subaru Loves to Care initiative. These weren’t just any blankets; they were symbols of warmth, comfort, and hope. Each blanket was a soft embrace for those undergoing treatment, providing a sense of security and a reminder that they were not alone in their journey. The blankets brought more than physical warmth; they brought emotional comfort. They became a conversation starter, a way for patients to share their stories and connect with each other. Thank you, Subaru of Grand Blanc, for your generosity. Your support means the world to us at Leukemia & Lymphoma Society and to all the patients you touch.
Al Serra's Subaru of Grand Blanc Blanket Donation to Covenant HealthCare's Cancer Care Center - Heather S.
Al Serra's Subaru of Grand Blanc, Subaru Sales Manager Mark Daugherty and Sales Consultant Gregg Pratt provided a blanket donation to Covenant HealthCare's Cancer Care Center June 16, 2024 to ensure cancer patients in the Infusion Center are warm and comfortable as they take steps forward to survivorship. Their generosity and support does not go unnoticed. They are truly making a difference in our community for our cancer patients. Thank you!
Shining Light in the Darkest Moments with Fund a Life - Shevalla K.
Whether facing the aftermath of a house fire or car accident, dealing with chronic illness or life-changing diagnosis, or coping with the loss of a beloved family member, spouse, or child, or anything in between, Fund a Life provides a financial lifeline to people facing overwhelming obstacles of all kinds. Subaru Grand Blanc continues to show us what believing in the power of community can do. By partnering with Fund a Life we are able to provide assistance to people like 6 -year old Kaiden. Adopted from foster care at 2 years old, Kaiden has faced numerous health challenges from birth. When his family got his diagnosis at 6 months old, he was never expected to be able to walk, talk, or do anything. And now, thanks to his ongoing therapies, he talks almost age-appropriately, he walks with a walker, and every day he tells us that someday he’s going to walk on his own. But all of those therapies that work so well for him are not covered by insurance. Recently, he got a last-minute spot offer for a new therapy and was able to go!
Subaru of Grand Blanc’s “Operation Warm” Presentation -February 9, 2024 - Joy P.
A very special “Thank You” to Subaru of Garnd Blanc for choosing The Salvation Army serving Genesee County as the recipient of the 2024 Operation Warm Campaign. The 108 warm winter coats will ensure our most vulnerable children will be kept warm and healthy during the cold winter months this year. This past winter through our “Christmastown” holiday assistance program we distributed 1,355 new winter coats. We are thrilled to have you part of this amazing program this year! Thank you to Subaru Sales Manager Mark Dougherty and Sales Associate Gregg Pratt for delivering the coats along with Susan Garontakos, Community Relations at Al Serra Auto Plaza. Blessings of Peace and Health from Major Randy Hellstrom and Staff.
Restoring Hope! - Victoria O.
Thank you to the incredible staff at Al Serra Subaru who went above and beyond to help make a family's Christmas one to remember. I had the honor of delivering gifts purchased by Al Serra to a family in need. I was the social worker servicing the family of five. The mother was in the process of moving into a new home before Christmas and had to choose from a new home or Christmas gifts for her children. She had no idea Subaru of Grand Blanc would be helping her in one of the most special ways. When I dropped the gifts off at the home, the client and her children were in tears! Thank you to everyone at Al Serra for restoring hope, bringing so much light and being a blessing to someone else during the holiday season!
Subaru Loves Dogs - Haley K.
We are grateful for the generosity of Subaru of Grand Blanc, Michigan. We have built a fantastic partnership over the years to help save more Michigan dogs. It takes a village and thanks to the adoption event held at the dealership our adoptable dogs got extra loving and lots of exposure to help them find their forever homes. On top of hosting the adoption event we were sent home with a van full of donations to help our dogs have special treats, toys and more to make their time with us more enjoyable. We cannot thank this wonderful team enough for their continued generosity through the years.
Al Serra's Subaru of Grand Blanc Blanket Donation to Covenant Cancer Care Center - Heather M.
Al Serra's Subaru of Grand Blanc, Subaru Sales Consultant Gregg Pratt delivered a blanket donation to the Covenant Cancer Care Center to ensure cancer patients are warm and comfortable as they take steps forward to survivorship. Their generosity and support does not go unnoticed. They are truly making a difference in our community and we can't wait to work with them next year!
Socks for the Homeless - Cindy J.
Subaru of Grand Blank donated eight cases of socks to be given to those experiencing homelessness! Socks seem like a small thing, but in Michigan, socks are a necessity. These socks keep a child's feet warm so he can concentrate at school. They keep a mom's feet warm as she takes the bus to work. The keep a veteran's feet warm as he navigates his way from homelessness to a self-sufficient situation. A donation of socks show you care. Thank you!
Igniting Hope with Fund a Life - Sh K.
At Fund a Life, it is our mission to ignite hope to individuals and families that are going through life altering circumstances. This year, Subaru of Grand Blanc joined our mission to shine light and give hope when it is needed the most! With their support, we are able to continue helping families like the Roszells. In May 2021, 23-year-old Robert was diagnosed with ALS, after a two-year battle finding answers to his rapidly declining health. Robert, Kasey and their six-month old son were facing the darkest time in their life. " We were given a grant that changed the whole trajectory of our year". Thank you to the team at Subaru Grand Blanc; what you do matters and we at Fund a Life are grateful for you!
Adopted for the holidays - Sabrina O.
The amazing staff at Subaru adopted a few of our families at Orchards Children's Services for the holidays. The families that they assisted this year are currently working very hard to have their children returned home to them and sometimes this has caused some financial strain especially during the holidays. Of the generous 5 families they adopted, one of the families really stands out to me as the family has done nothing but rave about the items they have received. The family consists of a single father and his two small children. The father in this family was very reluctant to request any items for himself as he was very focused on ensuring his children had a festive and happy holiday. This father has been working very hard to ensure he is financially stable to provide for the needs of his kiddos. Fortunately, we recently learned that he received a promotion at work and he was able to identify that he was in need of clothing as he works in roofing outdoors. The Subaru team really came through for him with some of his clothing needs and each visit we have with him, he is showing off the items he received and adamantly expressing how grateful he is to have the items and the generosity of those who adopted his family. This father is working hard to continue to increase his bond with his children and over the past few months, there has been a significant increase in the family engagement and positive relationship. It has been reported that the children have become so close with their father that they often do not want their visits to end. When the children received their gifts, their faces just lit up and they were super excited for what they received and bring the toys they received to the visits to engage with their father. This family is forever grateful for the kindness and have reported that the clothing, toys and items they received have been very helpful and allow them to focus on spending time together continuing to be closer as a family.
The Leukemia & Lymphoma Society - Mallory S.
We worked with Al Serra to give blankets to cancer patients at Covenant hospital and it was amazing! We are so thankful to Al Serra for providing the blankets and helping to drop them off to the hospital. We can't thank them enough for their generosity and support throughout the years. They have given back so much to LLS! They are truly making a difference in our community and it shows! We cannot wait to work with them again next year!!
Subaru Helping Homeless Dogs - Haley K.
Subaru of Grand Blanc, MI held a donation drive and adoption event for Canine Companions Rescue Center. The food, toys and supplies collected help with the daily care of the dogs. On top of the extreme generosity of the employees and their customers, we are excited to share that several dogs found their forever homes at the event, too! Community involvement is so important in the success of our organization. From all the dogs and volunteers at Canine Companions Rescue Center thank you so much Al Serra Subaru of Grand Blanc! We cannot wait to collaborate again next year. TEAMWORK MAKES THE DREAM WORK.
Serra Subaru Shares the Love with Michigan Youth - Jacob H - Jacob H.
Serra Subaru of Grand Blanc has once again supported the children and families at Orchards Children's Services. Year after year, Serra Subaru has continued to “Share the Love” and make a huge difference in the lives of the children and families that we serve. This year Subaru of Grand Blanc ensured more children in our care are able to have the opportunity to further their education past high school by supporting our Promise Scholarship. Thanks to Serra Subaru we are able to send more of our youth to college or a trade school of their choice to study what fascinates them! Thanks to Serra Subaru “Sharing the Love” and opening the door of opportunity to those in our care.
Serra Subaru "Shares the Love" w/ children in need - Rhonda P.
Serra Subaru of Grand Blanc has once again supported the children and families in our care during the holidays. Year after year, Serra has continued to “Share the Love” by ensuring the children in our care enjoy the holiday season even during a global pandemic. While it has been tough for us all, it has been even tougher to ensure our families maintain the support they need. Thanks to Serra Subaru “Sharing the Love” and adopting children for the holidays, they have bought joy to those in need. While we wish we could have done this in person, we are graciously looking forward to the day we can get together in person with Serra to safely to serve the children and families. We wish everyone a successful and healthy new year.
Subaru Blankets given at 2021 Winter Warm Up event - Cindy J.
The second annual Winter Warm Up event was held at Carriage Town Ministries on November 13th for those in our community who are experiencing homelessness or challenges this winter. During the event we distributed warm winter items, including blankets. The Subaru blankets were given out, bringing the total number of blanket given out to 783! Thank you for your timely delivery of blankets! On a humorous note, the last case of blankets was grabbed because there was still a line and it contained socks! We all had a good laugh and gave out the socks, which everyone loved! (I do believe Nathan told me they were socks, but I had forgotten.) Thank you Subaru of Grand Blanc for your generosity. We are working together to keep Flint warm this winter!
So easy to Purchase - Keith F.
Dealer made this purchase so easy. Bought a lot of cars in my life, but this was by far the best experience. I drive a 2021 Outback and my wife drives a 2019 Outback. We will remain with this product and dealer in future. Thank you Al Serra !
Collaboration Saves Lives (even in a pandemic) - Haley K.
We all know that 2020 has been a chaotic year to say the least. We are grateful for the generosity shown by Al Serra Subaru of Grand Blanc over the years but their ability to still give back through a global pandemic makes them stand out to us. Our teams put their heads together to figure out how we could safely collaborate again to bring in much needed supplies to the dogs that we rescue. It came down to that we just could not swing an event and keep everyone safe. Al Serra Subaru of Grand Blanc sent us a generous donation and we all agreed that next year we will work to have an event when the world is in a safer place. We cannot thank them enough for this gesture as we have not had a shortage of dogs to save, even through the pandemic. From all the dogs and volunteers at Canine Companions Rescue Center thank you so much Al Serra Subaru of Grand Blanc! We cannot wait to collaborate next year.
Subaru Shares the Love during the Holidays - Rhonda P.
Serra Subaru of Grand Blanc "Shares the Love" again this holiday for the children and families of Orchards Children's services. Serra Subaru has stepped up during a national pandemic to ensure the most vulnerable children in our care have a happy holiday season. While the last 9 months have been tough for many, it has been exceptionally hard for the children and families we serve and Serra Subaru made sure that our children did not go without during the holiday. Serra went above and beyond to ensure our kids Christmas shined bright. We missed the traditional in person event at the dealership but the children did not miss out on the love from Serra Subaru. We hope to see Santa and the rest of the Serra crew’s smiling faces next year. Here’s wishing them and their families a safe, healthy and prosperous new year.
Did Subaru of Grand Blanc go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.